Essentially,”newsroom” represents the communication cycle and simultaneously adapts to the processes of the respective communication team. Planning is based on a „Topic” that is relevant and suitable for the positioning of your own company, association or public administration. Such Topics can be of a more general nature, such as „digitisation”,”electromobility”,”healthy nutrition”, „training in X-City” or „research into gravitational waves”.

In the communication work of smaller companies, agencies and organisations, in particular, „Topics” can be of a smaller scale and address a (new) product, project or campaign.