Feature overview

This page gives you an insight into the features of newsroom. Find out how the use of newsroom makes your everyday work easier.


Transparency and Structure

Work with all communicators in your company in a joint editorial plan. Have the relevant content displayed for you and discuss your communication activities together in editorial meetings. Tailor newsroom specifically to the needs of your company and thus determine the success of your communication activities.

Topics and contents

Plan topics and create content across departmental boundaries. Coordinate with each other and achieve more effectiveness for your communication activities. Use tasks to work together and inform colleagues in markets and other units.

Get an overview of your communication activities with newsroom!

Know and steer the communication activities of your company with newsroom. Bring communicators from all departments, units and markets together to maximize the effectiveness of your communication.

Web-based and hosted in Germany

No installation: newsroom is web-based and can be reached worldwide via the latest internet browser. newsroom is hosted on a server in a data center in Germany. Or with you.


newsroom can be customized to the needs and structures of your company: Define your communication formats and channels as activity types. Create your units, countries and markets. Enter your event types.

Set topics

Use newsroom for your topic planning. Define relevant (lead-) topics for your company and enter them in newsroom for planning.

Plan activities and events

Create communication activities for each topic and assign them to events. Define responsible persons and define the scope (units, markets).

Calendar view

The calendar is the heart of newsroom. Here you can display activities, tasks and events in the weekly or two-week overview. Edit entries directly in the calendar. Filter the view according to your individual needs.

Kanban boards

Use the integrated Kanban boards that have been adapted for communication planning: Control and monitor tasks as well as communication activities.


In the “Getting started” cockpit you will find all functions essential for your communication work – with brief explanations and assistance. Create further, individual cockpits as required.

Dashboard widgets

Add custom widgets to your dashboards: keep an overview of your planning and tasks, create quick reports, integrate your personal news feed and much more.


Use the timeline view in newsroom for medium and long-term planning of communication activities and events. It is for example very suitable for the preparation of editorial conferences.

Task management

Keep an eye on your to-dos. Use newsroom to assign tasks to yourself or your teammates for activities and events.

Campaign management

Define reusable, customized standard activity sets and thus easily plan several activities per topic.

Future activities

Plan communication activities for which a publication date has not yet been set in the “future activities”.

Confidential information

Create confidential topics, activities and events in newsroom. Only “owners” or “co-owners” can see and edit them. Assign code names for events and hide confidential activities with the “stealth mode”.

Filter options

“newsroom” has a powerful filter system in all views. Filter by topics, activities, tasks, units, markets, tags, etc. Use the free text search or terms from the respective selection lists.


Prioritize topics and events to show their relevance.


In “newsroom” you will receive notifications about all new information relevant to you. You can also receive certain notifications by email.


Organize and structure topics, activities and events by assigning relevant tags. Tags are specified by you in the tool and can be suggested by users.

Roles and rights

Customized views for each role: editor and translator, editor-in-chief and administrator. Users are also assigned a market and a unit, thus they can view everything or the content relevant to them.


Evaluate the information entered in newsroom using the “dashboard widget” or in the calendar view. Alternatively, integrate information from your media analysis service provider into newsroom via an interface.

Export function

If necessary, export topics, activities and events in a practical Excel format.

Languages: user interface

The newsroom user interface is available in German and English by default. However, any number of languages can be integrated into the user interface if desired.

Single Sign-on

Use the practical single sign-on functionality for on-premises hosting of newsroom.

Outlook integration

Import activities and events planned in newsroom into your personal Outlook calendar.

GDPR compliant

newsroom is hosted on a server in a data center in Germany. The provider is TÜV-certified and meets the requirements of the GDPR. Alternatively, on-premises hosting is possible.

Tasks and views

Keep an eye on all to-dos or just your own with the task management integrated in newsroom. Use newsroom to assign tasks for activities and events to yourself or your teammates. Use integrated Kanban boards that have been adapted for communication planning to control and monitor your tasks.

Create content with the production module!

Create all the content you need for communication in flexible templates, coordinate them efficiently with experts and superiors and have them translated directly in the tool.

Create content

Create professional communication content with individual templates, such as Internet and intranet posts, social media posts, press releases or speeches, directly in the newsroom. Coordinate these within the tool in simple and clearly structured process steps. Have finished content translated into any number of languages directly in the tool.

Languages: contents

Contents can be edited and coordinated in both German and English. It is also possible to order translations into any number of languages directly within the tool.

Customizable templates

Create content of any kind for your communication. Use flexible templates that you can design as required. Create professional communication content such as Internet and intranet posts, social media posts, press releases or speeches, directly in the newsroom.

Status display

Set a status during production, e.g. “in process”. Enter status information individually tailored to your processes in newsroom.

Invite experts

Invite any number of experts without additional user licenses via e-mail to review and edit content. Changes made by the experts are saved as a separate version.

Publish content

Publish content directly from the tool, for example on Twitter or Beekeeper. Additional publication channels or tools can be individually integrated into newsroom using interfaces.

Order translations

A translation can be ordered directly within the tool. The translator provides the completed translation as a separate language version in the tool. This language version can be further edited as required (a new version is automatically created).


Video and audio files are attached via links, e.g. via a cloud storage service. In addition, any number of files can be attached to a activity or topic using the upload function.

Export function

Export content in practical Word documents. Optionally also in pdf format.

Integration and inspiration

Involve your colleagues in other markets and/or units in all relevant communication activities via newsroom. All of your colleagues have the opportunity to get involved, adapt communication content to their target groups and publish them. Achieve the greatest possible effectiveness of your communication as a team – locally, regionally, worldwide!

newsroom: you communication hub!

Expand the functionality of newsroom with interfaces to other tools used in your company. In this way, newsroom becomes your control center to steer all communication activities of your company.


Use the full power of topic and appointment planning: as a dpa customer, have the dates of “dpa agenda” displayed in the calendar within newsroom so that you can align your communication activities with the dates that are relevant to you.


Publish content created and coordinated in newsroom directly via the integrated interface on the social media platform Twitter.


Use the interface integrated in newsroom to publish content on Beekeeper, the communication platform for mobile teams.


Plan social media activities in newsroom and transfer them to the social media management tool Swat.io via an integrated interface.


Plan internet or intranet articles for WordPress pages and transfer them to the content management system via the integrated interface – or publish them directly.

Custom interfaces

Do you need other interfaces to the tools you use in your company? For social media? For your intranet CMS? For media analysis? No problem! On request, we will program these individually.

Request a free product demo now!